Value Prop Canvas

Check the fit between the customer profile and the value map.

In Persona / Idea / Research · Out Canvas + Fit · Cost 25 credits

What it does

Two halves that have to match: the customer profile (jobs, pains, gains) and your value map (products, pain relievers, gain creators). The method’s real output is the fit between them — and the places where there isn’t one.

When to reach for it

After user research, when you want to check that features answer actual needs. Also before a pivot, to see exactly where product and market come apart.

What it feeds

Elevator Pitch, MVP, and feature prioritisation generally.