Decision

Weigh the inputs and commit to one call.

In Synthesized Analysis · Out Committed Call · Cost 15 credits

What it does

The convergence point. It weighs everything upstream — SWOT, insights, personas, competitor scan — and commits to one direction, with the reasoning and the alternatives that were weighed against it.

When to reach for it

When several strands have to become one call, and when that call needs to survive being questioned by someone who wasn’t in the room.

Worth knowing

The rejected alternatives are not decoration. They are what makes the decision defensible three months later.