Product Idea

Your concept in your own words — where the canvas starts.

In Manual Entry · Out Product Concept · Cost 2 credits

What it does

Holds your concept in your own words. Everything downstream reads from here, so this is the one place where being specific pays off twice.

When to reach for it

At the start of a sheet, or any time an idea is worth pinning down before it drifts. You can also let Plooi generate a starting point if you want something to push against rather than a blank field.

What it feeds

Nearly everything. Target Group, SWOT, Competitors, Market Sizing and the research methods all take the concept as their context.