Insights

Patterns, contradictions and opportunities — every bullet cites its sources.

In Research Data · Out Key Insights · Cost 25 credits

What it does

Condenses findings from several research methods into insights that none of them contained alone — patterns, contradictions and openings that only show up when the sources sit side by side.

When to reach for it

After more than one research method has run. This is the bridge from analysis to ideation, and skipping it is how canvases end up with a lot of research and no direction.

What it feeds

Decision, How Might We, Ideation.