Elevator Pitch

One positioning statement, plus 10s, 30s and 2min versions to speak.

In Idea / Persona / Brief · Out Pitch + Variants · Cost 25 credits

What it does

Compresses the idea into thirty seconds, in the classic frame: for [audience] who [need], [product] is a [category] that [benefit].

When to reach for it

After the idea is formed and before anyone has to present it. Also as an alignment check — if the team cannot agree on one sentence, they do not agree.

Worth knowing

If the pitch is hard to write, that is information. Usually the category or the audience is still unresolved.