Target Group
Who this is for: demographics, mindset, behaviors and unmet needs.
In Idea / Context · Out Audience Data · Cost 25 credits
What it does
Works out who the product is for: demographics, behaviours, needs and the pain points that make them care.
When to reach for it
Right after the idea is written down, and before personas. Personas built without this step tend to be flattering rather than accurate.
What it feeds
User Persona, Interview Guide, Value Prop Canvas — anything that needs to know who is on the other side.