Quickstart. Your first fold in fifteen minutes.

Open a sheet, wire a few nodes, run a fold. This is the shortest path from blank canvas to a real deliverable.

Head to plooi.ai and sign up with your email — or continue with Google.

After login you land on the dashboard. Click “New project” to open a fresh sheet.

You’re now in the canvas editor. Drag a “Product Idea” or “Client Brief” node from the sidebar onto the sheet.

Click the node and, in the right-hand panel, type in your product idea or paste the brief.

Pull a “Target Group” node onto the canvas and wire it to the start node.

Connect an “Insight Synthesis” or “How Might We” node to structure what you’ve learned.

Hit the “Play” button to fold the chain end-to-end.

Within a few seconds the result appears on the node, with the source quote pinned to every claim.

Tip: wire start, research and strategy nodes into a clean chain before you add creative or production stages — it keeps the fold legible.

Next steps