User Persona

A cast of believable users — each with goals, frustrations and a quote.

In Target Group · Out Persona Profiles · Cost 15 credits

What it does

Builds user profiles with demographics, character, quotes, frustrations and goals. You can generate several in parallel, each with its own focus, and pass any one of them downstream on its own.

When to reach for it

After Target Group, before journeys and interview guides.

Worth knowing

A persona is a working hypothesis. It gets better when Interview Transcript or Cultural Probes feed real material back into it.