Your first workflow. From brief to creative brief.
In this tutorial you fold a complete discovery workflow — from raw brief all the way through to a finished creative brief.
The goal
We’re building a flow that:
- Takes in context
- Sketches the audience and simulates interviews
- Synthesises insights
- Generates ideas
- Lands a creative brief
Build the workflow
Set up the project.
Create a new project and give it a name like “Discovery flow”.
Drop the start node.
Drag Client Brief onto the canvas and paste in a short problem statement or product description.
Define the audience.
Wire Target Group to the briefing node to sharpen who you’re designing for.
Interview guide and synthetic user.
Add Interview Guide (a question set) and then Synthetic User to fold in a simulated interview.
Insights and problem framing.
Connect Insight Synthesis and then How Might We to surface the core question.
Ideas and creative brief.
Use Ideation for solution directions and close the chain with Creative Brief.
Run the workflow.
Click “Run workflow” and let the chain fold in order.
Heads up: every AI fold spends credits. You’ll see the cost in the right-hand panel before the run starts — never after.