Affinity Map

Cluster research notes into named themes.

In Notes / Research / Ideas · Out Themes + Insight · Cost 25 credits

What it does

Groups a large pile of unstructured material — quotes, notes, observations, ideas — into themes. The AI does a first clustering; you do the grouping and the naming, which is where the thinking actually happens.

When to reach for it

After qualitative research or a brainstorm, whenever there is more raw material than anyone can hold in their head.

What it feeds

Insights and How Might We. Naming a cluster well is usually most of the way to a good HMW question.