Strategy

18 methods.

• Question Zero — Identify the fundamental root problem before solving it.
• SWOT Analysis — Strengths and weaknesses on the inside, opportunities and threats outside.
• Business Model Canvas — All nine building blocks of the business model, from partners to revenue.
• Kano Model — Sort features by satisfaction effect — basics, performance, delighters.
• Value Prop Canvas — Check the fit between the customer profile and the value map.
• Affinity Map — Cluster research notes into named themes.
• STEEP Scan — Map the forces of change, then pick the two that can carry a scenario axis.
• Future Scenario — Explore four alternative futures on a 2×2 of critical uncertainties.
• Insights — Patterns, contradictions and opportunities — every bullet cites its sources.
• Decision — Weigh the inputs and commit to one call.
• Minimum Viable Product — Hypothesis, In/Maybe/Out feature scope, and validation metrics.
• Epics — Group work into themes with a named cut — one output per epic.
• Product Backlog — One ranked list: next-sprint slice, themes, and a parking lot.
• How Might We — Reframe the problem as open questions — the ones worth ideating against.
• Ideation — Concrete solution ideas against one question or challenge — safe to wild.
• Crazy 8s — Eight rough sketches, eight minutes — diverge fast, star the bets.
• Brainstorming — Generate many ideas across rounds, group by theme, star the favourites.
• Elevator Pitch — One positioning statement, plus 10s, 30s and 2min versions to speak.