Tone & Style
How the work should sound — a voice you can tune on axes, not just a label.
In Manual Config · Out Style Directive · Cost 25 credits
What it does
Defines how the project sounds and looks: language, colour, imagery, and an explicit list of what to avoid.
When to reach for it
Before content work of any kind. Scripts, social posts and moodboards all read from it, and setting it once beats correcting tone five times.
What it feeds
Creative Brief, Script Gen, Moodboard.