Creative

11 methods.

• Creative Brief — Strategy condensed into a brief a team can produce from.
• Moodboard — Curate the visual direction — palette, type, keywords, textures.
• Script Gen — Scenes with visuals and voiceover — video, podcast, ad or tutorial.
• Storyboard — The story as frames, in board view or script view.
• Card Sorting — How users would group your items: an open or a closed card sort.
• Information Architecture — Turn items into a sitemap: navigation hierarchy and content structure.
• Wireframes — Sketch the key screens lo-fi — boxes before pixels.
• User Flow — Chart the path through the product — screens, actions and decision branches.
• Use Cases — Spec actor, goal, main flow, alternatives and outcome per case.
• User Stories — As a [role], I want [capability], so that [benefit] — with acceptance criteria.
• Tone & Style — How the work should sound — a voice you can tune on axes, not just a label.