Customer Journey

Map the experience as stages with an emotion curve, pains and opportunities.

In Persona / Scenario · Out Journey Map · Cost 25 credits

What it does

Maps the whole experience across phases: touchpoints, emotions, pain points and opportunities, end to end.

When to reach for it

In service design, and whenever the problems you care about live between steps rather than inside them — those never show up in isolated usability tests.

What it feeds

User Flow turns journey phases into concrete interaction steps; Storyboard turns them into scenes.