Market Trends

Where the market is heading — signals, shifts, and what they imply.

In Idea / Industry · Out Trend Data · Cost 20 credits

What it does

Identifies current and emerging trends in a segment, rates each one’s impact, and places them in a forward view. Based on live web research, with sources.

When to reach for it

At the start of strategy work, and before an investor conversation where “why now” needs an answer.

⚠ What it is not

Not a roster of companies or people: the unit here is a market shift, each one carrying a direction of travel, a horizon, and the signals behind it. It does not name who you are up against (Competitors) or who holds a stake in the project (Stakeholder Analysis), only what is moving underneath both. The impact rating is the method’s judgement rather than a measurement — check it against the sources attached to the run.

What it feeds

STEEP Scan and Future Scenario, both of which are better with real trends than with recalled ones.