Discover

17 methods.

• User Persona — A cast of believable users — each with goals, frustrations and a quote.
• Empathy Map — What the persona thinks and feels, sees, hears, says and does.
• Customer Journey — Map the experience as stages with an emotion curve, pains and opportunities.
• Service Blueprint — The journey extended below the line — frontstage, backstage and the breaks between.
• Interview Guide — A runnable script — intro, warm-up, then core questions as a funnel.
• Interview Transcript — Upload audio or text from real interviews — the raw material for synthesis.
• Synthetic User — A simulated interview with your persona — a rehearsal, not real evidence.
• Market Research — Live web research on the topic — sourced findings, not recall from memory.
• Target Group — Who this is for: demographics, mindset, behaviors and unmet needs.
• Competitors — Who else solves this, what each promises, and the whitespace nobody owns.
• Desk Research — Survey existing sources into rated findings, cross-references and data gaps.
• Sentiment Analysis — How people feel, scored 0-100 — plus what drives it up and down.
• Market Trends — Where the market is heading — signals, shifts, and what they imply.
• Market Sizing — TAM, SAM, SOM — total market, reachable slice, realistic share.
• Stakeholder Analysis — Map stakeholders on a power/interest matrix — manage, satisfy, inform, monitor.
• Cultural Probes — A self-documentation kit for fieldwork: diary, photo, collage and map probes.
• STEEP Scan — Map the forces of change, then pick the two that can carry a scenario axis.