Define

15 methods.

• Jobs To Be Done — The job your user hires you for — when, I want, so I can.
• SWOT Analysis — Strengths and weaknesses on the inside, opportunities and threats outside.
• Business Model Canvas — All nine building blocks of the business model, from partners to revenue.
• Value Prop Canvas — Check the fit between the customer profile and the value map.
• Affinity Map — Cluster research notes into named themes.
• Future Scenario — Explore four alternative futures on a 2×2 of critical uncertainties.
• Insights — Patterns, contradictions and opportunities — every bullet cites its sources.
• Point of View — The d.school POV statement: user, need, insight — each grounded in evidence.
• Design Principles — Three to five statements of stance — a meaning, a boundary, a source, a picture.
• Decision — Weigh the inputs and commit to one call.
• Kano Model — Sort features by satisfaction effect — basics, performance, delighters.
• Assumption Map — Assumptions on a 2×2 of importance and evidence — test the risky unknowns first.
• Pre-mortem — Imagine the project has failed, then list why — causes, warning signs, top fixes.
• Opportunity Solution Tree — Outcome → opportunities → solutions → experiments, each pointing at a card.
• How Might We — Reframe the problem as open questions — the ones worth ideating against.