Start nodes. Drop in raw context.
Start nodes are the entry point of every workflow. They gather the raw material — a brief, a transcript, a half-formed idea — and set the baseline that the rest of the sheet folds against.
Overview
| Node | Job | Typical inputs | Output |
|---|---|---|---|
| Product Idea | Starting point for a concept | Manual entry | Product / problem concept |
| Client Brief | Structure a client or project brief | Text or file | Structured context |
| Interview Transcript | Raw material from interviews | Audio or text file | Transcript / raw text |
Start nodes are deliberately lightweight. They frame the work before Research and Strategy take over.
Best practices
- Sharpen the context — a clear audience and goal lead to noticeably better folds downstream.
- Keep the source — store raw material (briefs, transcripts) in a structured way so later nodes can cite it.
- Start short, refine later — a tight start node saves iterations across the rest of the workflow.