Creative nodes. Strategy into artefacts.
Creative nodes translate strategy into concrete creative material — the tone, the brief, the script that the production stage will fold into final assets.
Overview
| Node | Job | Typical inputs | Output |
|---|---|---|---|
| Tone & Style | Define voice and visual tone | Manual configuration | Style directive |
| Creative Brief | Strategy → production brief | Strategy / persona | Creative brief |
| Script Gen | Scripts for video or audio | Brief / idea | Script + scenes |
Use Tone & Style as a stable style layer that you can re-wire into multiple Creative and Production nodes without rewriting it.
Tips
- Keep the Creative Brief as concrete as possible — goal, audience, USP, channels.
- Wire Script Gen in before any video or audio production node.