Research nodes. Evidence on the sheet.
Research nodes pull data, context and signal onto the canvas. They feed the Strategy phase with the raw material it needs to decide.
Overview
| Node | Job | Typical inputs | Output |
|---|---|---|---|
| Market Research | Live desk research on a topic | Idea / topic | Research data + sources |
| Target Group | Audience analysis | Idea / context | Audience profile |
| Competitors | Identify competitors | Idea / topic | Competitor list |
| Interview Guide | Generate interview questions | Topic / goal | Question set |
| Synthetic User | Simulated interview | Persona + guide | Interview answers |
| Sentiment Analysis | Pain points and reviews | Idea / topic | Complaints and sentiment |
| Market Trends | Trends and outlook | Idea / industry | Trend data |
| Market Sizing | TAM / SAM / SOM estimate | Idea + region | Market sizes |
| User Persona | Persona profiles | Audience | Persona profiles |
Combine several research nodes before you fold into Strategy. More evidence on the sheet means sharper insights on the other side.
Example sequence
- Client Brief → Target Group
- Target Group → Interview Guide
- Interview Guide → Synthetic User
- Market Research → Insight Synthesis